between 10and5: Rapper Riky Rick and streetwear purveyor RHTC collab to make history

Written by Alexia Roussos on February 27, 2018

Last  weekend streetwear retailer RHTC in Braamfontein broke records with the launch of Cotton Club Records Merchandise. The merch is a collab between Cotton Club Records —  rapper Riky Rick‘s record label — and Let’s Play Outside x RHTC. According to the store, the event made history as the longest queue ever recorded for a South African streetwear launch. Lines stretched an estimated 200m; from the RHTC storefront to the Smit Street bridge.The collaboration came about from the shared philosophy that is centred on helping young local talent break into the industry, according to the retailer. “The RHTC x Playground team firmly believes in furthering South African youth culture. Everything sold by RHTC is 100% local — both in store and the online store” The launch also saw customers meet the rapper. While all the merch sold on the day were accompanied by a ticket to the Let’s Play Outside Festival, taking place in April in Braamfontein. The festival is said to be a celebration of local culture, with stalls from over 40 local brands and performances by 20 local musicians.

Images by Young Stilo and A’Cute Angle Photography